Where Do You Hide A Dead Body?
Page Two of Google!
Everyone wants to be on page one of Google because that is where people start and stop looking. Rarely do people go beyond page one, so appearing on that first page is crucial to your business. Display ads will get you overnight exposure, however, once you stop paying for those ads, you are no longer “present” on the internet (page one). For lasting residency on search engines, you must build a strong, organic presence that keeps you, and your business, fresh and relevant to your current and potential clients. Don’t be a dead body!
Search Engine Optimization (SEO) takes time, knowledge, testing, and patience to build an organic presence for your business.
There are two types of SEO: OnPage (website), and OffPage (the internet). SEO takes time, but the results are well worth it. The diagram below helps to visualize the items that need to be optimized to improve your ranking across the internet.
For our clients, we start with a review of your current online scenario to find what is present and what is missing. We also compare your listing against any of your competitors to see where we can give your company a strategic advantage. It is not possible to rank for all your desired terms and key words; however, we identify the best opportunities to be discovered for your desired search terms.
You and I might think we know what Potential New Customers (PNC) are looking for, but we actually can only guess. Data is unbiased, so we gather information from Google and other search engines to tell us what people are actually entering when searching for products or services like yours. We work to add and update your company’s information online for the highest position of search results. This includes cleaning up misinformation and double or incorrect entries, as well as adding to the best places to be listed ( via business citations and other methods).
For your OnPage SEO, we will rework your website to ensure the proper alt-tags for all your photos, meta-data, title tags, and snippets are used for each page, Adding fresh content each month on pages and blogs is an ongoing way to build a strong online presence. It is a good strategy to create a content calendar for your website and social media, not only because it will help your clients, but also because the frequent updates will ensure good SEO. Google and other search engines tend to favor searchers with websites that have current content and updates.
With a marketing plan in place, WurkHub can implement a daily, weekly, or monthly online presence for your company. It is your decision how often you want updates. Our first steps will be to optimize your business information, listings, maps, images, articles, and citations so that they are consistent and correctly listed all over the internet. This will help your business information to rank better with search engines followed with regular articles and posts will get the attention needed to attract new customers and keep current ones.
What Is SEO?
Search Engine Optimization is the process of affecting the online visibility of a website in organic search results.
Fact: 60% of all organic clicks go to the top three organic click results.
To help your website rank better (i.e., appear nearest to the top of the first page of web searches) against other websites takes a different process. We refer to this as “OnPage SEO”. Keywords, algorithms, articles, reviews, event calendars, and formulas on your website will all affect search results.
There is no magic wand, but with a good strategy and our knowledge, WurkHub can help amp up the results of a search. There are many interconnecting parts – with your website, Social Media platforms, SEO, and other online information, WurkHub can optimize all these items to work together seamlessly to keep your online strategy running like a well-oiled machine. All of which will increase the opportunities to be better found online.
Where Do You Hide A Dead Body?
Page Two of Google!
Everyone wants to be on page one of Google, because that is where people look. Display ads will get you overnight exposure, however, for lasting residency on search engines, you must built a strong organic presence.
Search Engine Optimization (SEO) takes time, knowledge, testing, and patience. WurkHub works to update and/or create a vibrant online presence for your company. Our first step is to optimize your business information, listings, maps, images, articles, and citations so that they are consistent and correctly listed all over the internet. This will help your business information to rank better with search engines, which helps keep your business towards the top of page one in online searches..
To help your website rank better against other websites takes a different process. We refer to this as “OnPage SEO”. Keywords, algorithms, articles, reviews, and formulas on your website will affect your search results. There is no magic wand, but with a good strategy and our knowledge, we can help move the needle. There are many moving parts both with your website, social media platforms, and other online information. WurkHub can optimize these items to help you business to be better found online.