Types of Marketing
Regardless of the way you choose to let people know about your business, it is important to get the word out about your products and services. The Small Business Association (SBA) states: “As a general rule, small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing” and “during the early brand-building years retail businesses spend much more than other businesses on marketing – up to 20 percent of sales”.
The most important first step is to create a strategy, then a budget. By having a plan you will stay on course and spend your dollars wisely, rather than throw money at every advertising opportunity that walks in the door. Here is an example of a marketing plan found on the SBA website.
It is important to start with branding so your business can easily be identified, next to your website, then on to your products and services. By creating a visual impact, people will recognize your brand as they start to see your message. Choose a product or service that you wish to focus on first. A good suggestion is either with the most inventory and/or the most profit for your business. Next, create a campaign that clearly focuses on the message, then choose the best places where you can attract your target audience. Contact WurkHub to see what we have done for other businesses
Traditional:
- Trade Shows
- Business Cards
- Brochures
- Press Releases
- Newspaper/Magazine
Digital:
- Google Ads
- Social Media
- Banner Ads
- Photos/Videos
- Online Articles/Blogs
- Email Marketing
- Digital Displays and Menus
Types of Marketing
Regardless of the way you choose to let people know about your business, it is important to get the word out about your products and services each and every day. The Small Business Association (SBA) states: “As a general rule, small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing” and “during the early brand building years retail businesses spend much more than other businesses on marketing – up to 20 percent of sales”.
The most important first step is to create a strategy and a budget. By having a plan you will stay on course and spend your dollars wisely, rather than throw money at every advertising opportunity that walks in the door.
Start with branding and your website, then on to your products and services. By creating a visual impact, people will recognize your brand as they start to see your message. Choose a product or service that you want to start promoting with the most inventory and/or the most profit for your business. Next create a campaign that clearly focuses on the message, then choose the best places where you can attract your target audience. Contact WurkHub to see what we have done for other businesses
Traditional:
- Trade Shows
- Business Cards
- Brochures
- Press Releases
- Newspaper/Magazine
Digital:
- Google Ads
- Social Media
- Banner Ads
- Photos/Videos
- Online Articles/Blogs
- Email Marketing
- Digital Displays and Menus
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