Branding

Building a Strong Brand

Branding is more than simply having a memorable logo or tagline. It’s much more than the product or service that you offer. A brand is a feeling of being mutually connected to something greater – something meaningful.

We Help Build Your Brand

Building a positive communication between you and your followers is the way to build your brand. Companies that fail in this regard are simply companies. Brands are special.

Anatomy of a Brand

 

WurkHub Logo Complete               WurkHub logo toolbox

When a logo is first introduced, it must be easily recognizable, contain the name of your business, and clearly imply what your business does or stands for. In the above example, WurkHub has a toolbox, the name of the company, and that the company produces social media and digital marketing. WurkHub also uses color to impress that the company is creative, energetic and fun. Color is an important and emotional part of branding. Once the audience knows the brand, we can remove the descriptors and it is clear who the company is, and once the public is knowledgeable about the company’s products and services, we can use just the brand (logo) to identify the company.

Here is another well-known example of stellar branding. Need we say more?

 

Nike a strong brand

 

Badge Branding

Sometimes a company is looking for a simple all-in-one look. They may be an online company or small one shop business. Regardless, the same principles apply as to who and what this company is and stands for. Here is an example of a local coffee house’s current and conceptual badge.

Concepts

Many times a client is not quite sure of what they would like to see in a brand. This is not a process that they do everyday and need a place to start. Immediately after a discovery or vision meeting is the best time to discuss branding for your new project. Branding of a business is a big step and one a company may live with for a long time. WurkHub can create concept branding and logos to help the clients identify what they like and revisions can be made from there. Here are two recent examples.

 

Crepe Cafe Waukesha Wauwatiki concept trim

 

Style Guide/Branding Standards

Once we have your branding finalized, we work to standardize it so anyone who uses it, uses it correctly. A Style Guide is a tidy package containing the details of your brand with colors, fonts, layouts and variations of your brand for different applications. This can be sent to your print, apparel, and sign vendors to get the job done right.

Sky’s the Limit

Once your Branding is complete, it is time to let the world know about it. WurkHub can design both your print and your digital portfolio. Brochures, business cards, handouts, flyers, packaging, billboards, even vehicle wraps can be designed by our in-house team of illustrators and graphic artist. Stop by or call to see what we have done for others and what we can do for your business. We can be reached at 262-207-4828 

Building a Strong Brand…

is more than simply having a memorable logo or tagline. It’s much more than the product or service that you offer. A brand is a feeling of being mutually connected to something greater – something meaningful.

Building a positive communication between you and your followers is the way to build your brand. Companies that fail in this regard are simply companies. Brands are special.

Anatomy of a Brand

 

WurkHub Logo Complete               WurkHub logo toolboxWhen a brand is first introduced it must be easily recognizable, contain the name of your business and clearly imply what your business does or stands for. In the above example WurkHub has a toolbox, the name of the company, and that the company produces social media and digital marketing. WurkHub also uses color to impress that the company is creative, energetic and fun. Color is an important and emotional part of branding. Once the audience knows the brand, we can remove the descriptors and it is clear who the company is, and once the public is knowledgeable about the company’s products and services, we can use just the brand (logo) to identify the company.

Here is another well-known example of stellar branding. Need we say more?

 

Nike a strong brand

 

Badge Branding

Sometimes a company is looking for a simple all-in-one branding. They may be an online company or small one shop business. Regardless, the same principles apply as to who and what this company is and stands for. Here is an example of a local coffee house’s current and conceptual branding.

Concept Branding

Many times a client is not quite sure of what they would like to see in a brand. This is not a process that they do everyday and need a place to start. Immediately after a discovery or vision meeting is the best time to discuss branding for your new project. Branding of a business is a big step and one a company may live with for a long time. WurkHub can create concept branding and logos to help the clients identify what they like and revisions can be made from there. Here are two recent examples.

Crepe Cafe Waukesha             Wauwatiki concept trim

 

Style Guide/Branding Standards

Once we have your branding finalized, we work to standardize it so anyone who uses it, uses it correctly. A Style Guide is a tidy package containing the details of your brand with colors, fonts, layouts and variations of your brand for different applications. This can be sent to your print, apparel, and sign vendors to get the job done right.

Sky’s the Limit

Once your Branding is complete, let the world know about it. WurkHub can design both your print and your digital portfolio. Brochures, business cards, handouts, flyers, packaging, billboards, even vehicle wraps can be designed by our in-house team of illustrators and graphic artist. Stop by or call to see what we have done for others and what we can do for your business. We can be reached at 262-207-4828 

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