Jimmy’s Grotto Waukesha, WI

A Local Cult Brand

Rebranding: Examples of what you can do with a well designed logo.

Pictured above are the old and rebranded logos.

What do you do when a company has been around for decades with an old tired logo and is a local food cult? Time to rebrand!

It is important to keep your heritage but to show the future customers that you are interested in having them as a customer too. The best way is to start with a fresh new look. The largest and most successful companies rebrand every few generations to keep attracting new clients.

Our new logo design is an evolution of the original symbol, which was more than ready for an update. The customer did not want to get too far away from the original chef that was beloved by the locals. So we complied and even added the name of the company that was always missing, but never addressed. So instead of a copy of a copy (say that fast) of their logo, we now have a fresh rebranded one for years to come.

 New Website: Jimmy’s Grotto

The time to hire a professional photographer is when you just cannot catch the essence of the food any other way. The website slider shows different dishes that Jimmy’s creates. We applied several “call to action” buttons to send the customer to the Menu or Phone Ordering.

Grotto’s is famous for their “Ponza Rotta”, which is trademarked and prominently placed front and center, along with how long Jimmy’s Grotto has been in business. Take a look at the finished product… Jimmy’s Grotto website.

Logo and Style Guideline Packet:

To keep the new brand intact, WurkHub created a Styleguide for this client. Our file details usage, color, type styles, and offers some variations of this logo for various uses. Sometimes you need a horizontal version and we all need reduced versions simplified for social media use.

In pdf format, this file can be emailed and used for any “vector” high-resolution artwork for the printer, signmaker, screenprinter, or embroiderer. Anytime you need to send out art, this package will help to maintain the graphics standards you expect.

Branding Examples: What you can do with a well designed logo and promotional merchandise.

T-Shirts:

Once you have a new logo, why not come up with some snappy slogans and a new t-shirt? Available for sale in their on-line store via the Jimmy’s Grotto website. This is actually 2 shirts, the front is the attractive new Jimmy’s logo, and the backs will have different graphics sayings.  Not only are these a profit center, they also promote the new brand when someone wear it.

After we received the t-shirts we decided to make a big splash. Every summer Friday in downtown Waukesha, the city closes the streets to host it’s Friday Night Live with 8-10 bands and hundreds of people. We hired a few locals to wear the shirts and carry a handful with them. Everyone in town wanted one. If approached and someone could guess the year the restaurant was founded (the answer was right on the t-shirt) they would receive a prize, those that did not know the correct answer received a coupon.

Ball Cap:

A custom Baseball Cap for employees, the Jimmy’s Grotto softball team and for sale online.

Glassware:

Customers love to collect glassware. A Jimmy’s Grotto pint glass is a perfect accompaniment for a Ponza Rotta and a cold glass of beer! Similar to the T-shirt, the glass is 2-sided, with the Jimmy’s logo on the face and the slogan on the back. These were available as a promotional reward in the buy 2 pizzas get a glass campaign.

Chatskis, Giveaways, and Promotional Merchandise:

Continue to build your Brand with items your customers use everyday. Use these items not just as a reward to your patrons but to increase sales. Example: Buy 2 pizzas, get a free pizza cutter. Not only does the client carry home a coveted and useful item, but everytime they use it or another person sees it your brand is being impressed upon them and others.

Daily Specials Magnet:

Promote and keep track of daily specials with a magnet on your fridge. This graphic is used in a number of ways from the website to social media marketing.  Approx size: 7″ x 4″

Car Top Delivery Signage:

Branding on the go. Why not get some free advertising while your deliver drivers drive around town. This cartop unit is magnetically attached to the vehicle, Illuminated, and powered within the interior of the unit itself.

Takeout Menu, Sit Down Menu, Table Tents, Coupons and Promotional Cards:

Tri-fold menus for take out customers that matches the website and branding programs.

See what you can do with a logo?

Case Studies – Jimmy’s Grotto by WurkHub

Call WurkHub to brand or rebrand your business 262-207-4828

Jimmy’s Grotto Waukesha, WI

A Local Cult Brand

Rebranding:

Pictured above are the old and rebranded logos.

What do you do when a company has been around for decades with an old tired logo and is a local food cult? Time to rebrand!

It is important to keep your heritage but to show the future customers that you are interested in having them as a customer too. The best way is to start with a fresh new look. The largest and most successful companies rebrand every few generations to keep attracting new clients.

Our new logo design is an evolution of the original symbol, which was more than ready for an update. The customer did not want to get too far away from the original chef that was beloved by the locals. So we complied and even added the name of the company that was always missing, but never addressed. So instead of a copy of a copy (say that fast) of their logo, we now have a fresh rebranded one for years to come.

New Website:

The time to hire a professional photographer is when you just can not catch the essence of the food any other way. The website slider shows different dishes that Jimmy’s creates. We applied several “call to action” buttons to send the customer to the Menu or Phone Ordering.

Grotto’s is famous for their “Ponza Rotta”, which is prominently placed front and center, along with how long Jimmy’s Grotto has been in business. Take a look at the finished product… Jimmy’s Grotto website.

Logo Guideline Sheet:

To keep the new brand intact, WurkHub created a Style Guide for this client. Our Guideline file details usage, color, type styles, and offers some variations of this logo for various uses.

In pdf format, this file can be emailed and used for any “vector” high-resolution artwork for the printer, signmaker, screenprinter, or embroiderer. Anytime you need to send out art this package will help to maintain the graphics standards you expect.

Branding Examples: What you can do with a well designed logo and promotional merchandise.

T-Shirts:

Once you have a new logo, why not come up with some snappy slogans and a new t-shirt? Available for sale in their on-line store via the Jimmy’s Grotto website. This is actually 2 shirts, the front is the attractive new Jimmy’s logo, and the backs will have different graphics sayings.  Not only are these a profit center, they also promote the new brand.

After we received the t-shirts we decided to make a big splash. Every summer Friday in downtown Waukesha, the city closes the streets to host it’s Friday Night Live with 8-10 bands and hundreds of people. We hired a few locals to wear the shirts and carry a handful with them. Everyone in town wanted one. If approached and someone could guess the year the restaurant was founded (the answer was right on the t-shirt) they would receive a prize, those that did not know the correct answer received a coupon.

Ball Cap:

A custom Baseball Cap for employees, the Jimmy’s Grotto softball team and for online sales.

Glassware:

Customers love to collect glassware. A Jimmy’s Grotto pint glass is a perfect accompaniment for a Ponza Rotta and a cold glass of beer! Similar to the T-shirt, the glass is 2-sided, with the Jimmy’s logo on the face and the slogan on the back. These were available as a promotional reward in the buy 2 pizzas get a glass campaign.

Chatskis, Giveaways, and Promotional Merchandise:

Continue to build your Brand with items your customers use everyday. Use these items not just as a reward to your patrons but to increase sales. Example: Buy 2 pizzas, get a free pizza cutter. Not only does the client carry home a coveted and useful item, but everytime they use it or another person sees it your brand is being impressed upon them and others.

Specials Magnet:

Promote and keep track of daily specials with a magnet on your fridge. This graphic is used in a number of ways from the website to social media marketing.

Approx size: 7″ x 4″

Car Top Delivery Signage:

Branding on the go. Why not get some free advertising while your deliver drivers drive around town. This cartop unit is magnetically attached to the vehicle, Illuminated, and powered within the interior of the unit itself.

Tri-fold Printed Takeout Menus, Sit Down Menu, Table Tents, Coupons and Promotional Cards:

Menus for take-out customers that match the website and branding programs.

See what you can do with a logo?

Case Studies – Jimmy’s Grotto

Call WurkHub to brand or rebrand your business.

262-207-4828